Helping online founders scale profitably - without burnout
We implement profit and performance systems tailored to your business — so you can grow sustainably, keep more of what you earn, and operate like a pro
Who We Are

Eduardo Lew is the founder and creator of the P.R.O. Framework
He is a Certified Profit First Professional, Performance Coach, and Fix This Next Advisor, with over 5 years of experience in the online info product industry.
He’s coached 300+ founders across the globe, with over 3,000 hours of coaching delivered — helping entrepreneurs turn complexity into clarity, and revenue into real profit.
Eduardo has deep experience across the entire value chain — from marketing and sales to backend systems and operations.
He’s worked inside multiple 6- and 7-figure businesses, leading client success, coaching delivery, and performance systems at scale.
His background includes:
10+ years in peak performance & personal development
Senior appointment setter: helped grow a coaching business from $5K → $40K/month in 3 months
Client Success Manager: Managed 200+ active clients in a lean team of 6 people doing $200K/month
Personally mentored by the head of client success at an 8-figure company
Operator and advisor across multiple niches and business models
Process
Our Process: The P.R.O. Method
A simple, effective approach to help founders get maximum output from their limited inputs, that’s where the P.R.O. Method comes in:

P: Profit First
We install a simple automated cash flow system that ensures you get paid first, control your expenses, scale with clarity, and grow with confidence — without financial chaos.

R: Resource Allocation
Using the Fix This Next diagnostic, we identify your business’s most vital need and strategically direct your time, energy, attention, and capital toward resolving the core constraint that’s holding your business back from scaling.

O: Optimized Execution
We implement high-performance systems to optimize execution — making it consistent, focused, and aligned with your business’s top priority, so you can scale sustainably without burning out.
Trusted by satisfied clients
Discover how we’re helping founders scale more profitably without burnout